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With Mattia

Logo Design Process

Scroll down to see our logo design process in detail.

All Logo design and branding projects will be managed and designed by the founder Mattia Pini, you will work directly with him. Other services might be instead managed and designed by other experienced members of our team.


Initial Discovery Meeting

Email discussion about project details, timeline, and clarifying the goals for the project.

Creating a shared project board

Creation and sharing of a creative visual board that will keep track of our project. It allows you to check on progress at any time, add comments and images. It’s an easy way to present concepts and receive feedback. The visual board is created with Adobe XD, the best program in this business.


Creating & exploring Logo Options

In this phase we research the industry, gather inspiration, and start creating designs. During this process we explore all the ideas we had for the project, refine them and develop some concepts.

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Presenting Logo Concepts

Presentation of design options to choose from. We’ll then decide which option to move forward with, based on your thoughts about the concepts.

 The number of proposed concepts will be discussed during the initial meeting.


Revisions to Chosen Logo

This is the time for you to ask for subtle revisions to the logo keeping our project goals in mind. We will also perform final tests on the logo to ensure it works for all intended applications. The revisions last until client is completely satisfied with the final work.

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Document Transfer

After completing the logo you will receive all assets related to the logo. We will deliver you all standard files and formats based on the nature of the project. We will discuss in our initial meeting If additional specific files are required. 

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